ITO EN New York
Kai Restaurant
ITO EN Beverages
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Zagat's 2008 New York City Gourmet Shopping & Entertaining
Selected as the #1 Tea Destination in New York City. The guide covers over 1,600 of the city's best food and entertaining resources ranging from bakeries to wine shops.
Gourmet Magazine-June 2009
Featured in Good Living Obsessions, ITO EN Shincha Japanese Green Tea "The Beaujolais Nouveau of green tea. Definitely worth the minor hassle of pulling a thermometer (165ยบ optimum water temperature) and a timer (1 to 1 1/2 minutes for brewing) out of a drawer."
KNXV-TV Phoenix-ABC15.com-January 23, 2009
Featured "7 Alternative Uses for Green Tea"
ITO EN's Senior VP of Corporate Relations, Rona Tison, discusses 7 things you can do with green tea besides drinking it. Click to view the video>
The Wall Street Journal-June 23, 2008
Featured in A Perfect Cup of Tea
"Brewing green tea is a delicate process that most people get wrong." says ITO EN's Senior VP of Corporate Relations, Rona Tison. Ms Tison shows Wall Street Journal's Elva Ramirez how to prepare the perfect cup of traditional Japanese green tea.
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Michelin Guide 2009
Secreted away above the Ito En tea shop, Kai occupies a hushed, Zen space. In front, diners are invited to tables looking over Madison Avenue, while the back counter affords a ringside view of the disciplined chefs at work.
The cuisine at Kai is unquestionably refined and though an a la carte menu offers quality choices, the talent lies in the tasting menus. The kaiseki menu (book in advance) displays brilliance and discipline as the chefs craft seasonal Japanese ingredients into meticulous preparations. As an alternative, the seasonal menu displays many of the same products with no less precision, served graciously by the thoughtful staff. Seasonal sake pairings make a pleasant coupling and share distinctive sips at a nice price.
Time Out New York "Top Tony 100" List
If your rendezvous is an intimate one, Kai (the name is Japanese for “gathering”) is a good place for it. The minimal, bamboo-accented design in this second-floor space makes the tight quarters bearable; a hushed atmosphere allows for quiet conversation and concentration on the food. Delicate Japanese fare—mushroom ohitashi simmered in dashi broth and served with bonito flakes, or gorgeously marbled Wagyu—is artfully presented on slate slabs. Expect a palate-titillating experience, if not a filling one: Tidy portions mean you may need to splurge on several courses.
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Real Health Magazine-Summer 2009
Featured in Green Light, Rona Tison, ITO EN's V.P. of Corporate Communications, shares tips for the perfect cup of green tea.
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Every Day with Rachael Ray-June/July 2009
Featured in taste test: Bottled Iced Tea, Oi Ocha was voted Best Green Tea. Oi Ocha (translated as "tea, please") is written on the bottle, and this "rich yet clean and bright" green tea definitely had tasters begging for more. Panelists loved its balance and "pleasant toastiness".
World Tea Expo 2009
ITO EN wins 4 awards in the Ready-to-Drink Category!
1st Place, Best Unflavored Green Tea: Oi Ocha Dark
1st Place, Best Flavored Green Tea: ITO EN Green Jasmine
1st Place, Best Unflavored Oolong: Oolong Shot
3rd Place, Best Flavored Black Tea: Teas' Tea Naturally Sweet Citrus Black
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805 Living-April 2009
Featured in Mind/Body/Soul, "Make a toast to your new spa room with a long, cool drink of Ito En Teas' Tea. It's natural, unsweetened with no added colors or flavors, and full of healthful antioxidants".
ITO EN Launches TEAS’ TEA® Naturally Sweet Line at Natural Products Expo West 2009
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ITO EN Extends Traditional Japanese Tea Line
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ITO EN Opens Call-for-Entries for Haiku Project 2009
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ITO EN Introduces Green Tea Ginseng
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ITO EN Debuts Oolong Shot - A Portable Wellness Boost View the Press Release>
Beverage Industry Magazine-Oct. 2008
Featured in Beverage Industry Insider
Ito En, New York, introduced Oolong Shot, an unsweetened ready-to-drink tea in a shot format. The product is brewed from whole loose oolong tea leaves and contains 171 mg. of polyphenols. The shot provides 152 mg. of catechin green tea antioxidants. Packaged in a 6.4-ounce steel can, the beverage retails for $1.79.
ITO EN Introduces OI OCHA (OH-EE OH-CHA) And
OI OCHA DARK to the American Market
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ITO EN to Appear on the Set of Hit TV Shows and Major Motion Pictures
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Traveler Demand for Healthy Options Brings
ITO EN Teas to Hotels Nationwide
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Tea & Coffee Trade Journal-August 2008
Featured in RTD's: From Concept to Consumption
“Consumers want easy, simple means in getting their dose of ‘wellness’ in convenient packaging that also tastes delicious and pure,” said Rona Tison, senior vice president of corporate relations at ITO EN, one of Japan’s leading suppliers of green tea leaves and green tea beverages.
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World Tea Expo 2008
ITO EN wins 3 awards in the Ready-to-Drink Category!
Best Unflavored Green Tea: Oi Ocha
Best Flavored Green Tea: TEAS' TEA Green Jasmine
Best Unflavored Oolong: TEAS' TEA Golden Oolong
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ITO EN Teams Up With Etown To Sponsor Nationwide
Challenge – The Haiku Celebration
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ITO EN Introduces Oi Ocha to The American Market
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ITO EN Expands Presence In Mainstream Supermarket Chains
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Dr Andrew Weil featured on The Martha Stewart Show
January 23, 2008 Dr. Andrew Weil, world-renowned leader and pioneer in the field of integrative medicine, was featured on the Martha Stewart Show on January 23rd as he shared with the audience “8 Fantastic Food” picks for 2008. Each member of the studio audience will receive a gift basket featuring Dr. Weil’s healthy products which includes the Dr. Andrew Weil for Tea collection.
ITO EN Collaborates With Andrew Weil, M.D., Wins 3 Awards at the 2007 World Tea Expo in Atlanta, GA!
World Tea Expo 2007 -ITO EN has collaborated with world-renowned leader and pioneer in the field of integrative medicine, Andrew Weil M.D., to develop a line of green tea beverages. The DR. ANDREW WEIL FOR TEA Brewed Teas, Jasmine White won "Best Overall" and "Best Flavored" and Darjeeling, won "Best Unflavored", both in the ready-to-drink category.
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